Launch Plan for Self-Love Revival Boot Camp
1. Pre-Launch Phase (1-2 weeks before launch)
Goal: Generate excitement and curiosity around the boot camp while building an email list and social media presence.
Tactics:
Tease the Boot Camp on Social Media: Post sneak peeks of the boot camp structure, share your personal journey with self-love, and engage with your audience about what they struggle with in their own self-love practices. Use stories, reels, and posts.
Create a Landing Page: Set up a landing page with detailed information about the boot camp, what it includes, the benefits, and the outcomes. Include a call-to-action (CTA) for people to sign up early to get exclusive access or discounts.
Email List Building: Offer a free downloadable resource like "The Self-Love Starter Guide" or "5 Simple Steps to Start Your Self-Love Journey" in exchange for email sign-ups. This will allow you to nurture your list and keep them informed about the boot camp launch.
Engage with Influencers/Partners: Partner with like-minded influencers or brands to help promote your boot camp in exchange for a partnership or affiliate program. Cross-promote each other’s content to expand your reach.
2. Launch Week (The week before the boot camp starts)
Goal: Drive sign-ups and excitement for the boot camp as it launches.
Tactics:
Launch Countdown: Use a countdown on Instagram Stories or Facebook, reminding people that the boot camp starts soon. Create urgency by sharing that there are limited spots available or that early sign-ups will get bonus content.
Share Testimonials/Case Studies: If you have testimonials from previous clients or anyone who’s been through a similar transformation, share them as social proof.
Email Campaign: Send 3-4 emails leading up to the launch, including a "last chance to sign up" email with a strong CTA. Share the benefits, the value, and what participants will gain from joining. Include some personal insight or a story to connect emotionally with your audience.
3. During the Launch (Day 1 of Boot Camp)
Goal: Ensure people are excited, engaged, and committed to the boot camp.
Tactics:
Welcome Email: Send a welcome email to all boot camp participants. Include the first video lesson, downloadable PDFs for Day 1, and access instructions. Reassure them that they’re taking the first step toward a new chapter in their self-love journey.
Engagement Posts: Keep your audience engaged by posting content on social media that encourages them to reflect on their progress. Ask them to share their favorite moments from Day 1 and tag you or use a unique hashtag like #SelfLoveRevival.
Daily Reminders: Send an email or text message each morning, reminding participants to complete the day's lesson and reflect in their journal. Encourage them to reach out to the private chat/community for support.
Behind-the-Scenes Content: Share real-time updates in your Stories or posts, showing behind-the-scenes of the boot camp or your personal experience with the process.
4. Post-Launch (Week after the Boot Camp ends)
Goal: Reinforce the transformation and encourage repeat customers or future offers.
Tactics:
Survey & Testimonials: After the boot camp ends, send a survey asking for feedback and encouraging testimonials. This is valuable for future boot camps or products you may launch.
Follow-Up Email: Send an email with a heartfelt thank-you message, reminding them of their progress and growth. Offer them the chance to book a 1:1 coaching session or enroll in a follow-up program to continue their journey.
Upsell or Cross-Sell: Offer exclusive discounts or early-bird access to upcoming programs, retreats, or products to those who completed the boot camp.
Promotional Content Ideas for Social Media
Post 1: Announcement Post
Caption:
🎉 The 7-Day Self Love Revival Boot Camp is Here! 🎉
Are you ready to finally break free from self-doubt, heal from past wounds, and build an unshakable foundation of self-love? 💖
Over 7 days, you’ll get daily coaching, journaling prompts, and actionable challenges that will help you reclaim your worth, boost your confidence, and live in your power.
Who’s it for?
Women who are tired of putting everyone else first
Women ready to prioritize themselves and start healing
Women who want to live with confidence and clarity
👉 Sign up now and get ready to transform your self-love journey!
[Insert Sign-Up Link]
#SelfLoveRevival #SelfLoveJourney #Healing #Transformation #WomenSupportingWomen
Post 2: Sneak Peek of Day 1
Caption:
✨ Here’s a sneak peek of what you’ll be diving into on Day 1 of the Self Love Revival Boot Camp! ✨
On Day 1, we’ll be building the foundation by defining self-love and understanding why it’s so important. It’s time to get clear on what self-love means to YOU. 💖
What you’ll get:
Powerful coaching on what self-love truly is
Reflection exercises to identify your self-love blockers
Actionable steps to help you start putting yourself first
Are you ready to begin your self-love transformation?
👉 Sign up now and be ready to start your journey tomorrow!
[Insert Sign-Up Link]
#SelfLoveRevival #StartWithYou #Confidence #SelfCare #Empowerment
Post 3: Testimonial/Success Story
Caption:
🌟 Transformation Starts Here 🌟
Check out what one of our amazing participants had to say about the Self Love Revival Boot Camp:
"This boot camp has been life-changing! I’ve learned to finally set boundaries, heal from the past, and prioritize my needs. It’s empowering and gave me the tools to build true self-love."
Ready to start your own journey of self-love?
👉 Join us and start your transformation today!
[Insert Sign-Up Link]
#SelfLoveRevival #Testimonial #Transformation #HealingJourney #WomenEmpoweringWomen
Post 4: Final Call to Action Before Boot Camp Starts
Caption:
⏰ Last chance to sign up for the Self Love Revival Boot Camp! ⏰
Don’t miss out on this powerful 7-day journey to transform your self-love, confidence, and life. We start TOMORROW, and you won’t want to miss it! 💖
What you’ll gain:
Daily coaching on self-love and healing
Powerful reflection exercises and journal prompts
A supportive community of women on the same journey
It’s time to put YOU first and start living your best life.
👉 Sign up now before we close the doors!
[Insert Sign-Up Link]